The real reasons I quit twitter

I recently found this great video on Youtube:

It’s a 2024 SXSW talk by Jack Conte (founder and CEO of Patreon).

It really made me think about my relation with twitter and my followers.

Here are the reasons I decide to quit twitter:

1/ Reach vs Followers vs True Fans

There’s a big difference between reaching millions of random people or having a few “fans” that find your work valuable and inspiring.

Social media algorithms (including twitter) push for creating content for reach instead of value and creativity.

Creators need to choose between posting “engaging” content that feeds the algorithm or something that reflects their real personality but isn’t “clickable”.

I’m tired of writing stuff just to “hop on the top” of the feed.

Time to explore mediums that value personality and creativity.

2/ Putting all your eggs in one basket

Over 90% of my customers have come from Twitter.

This is both lazy and dangerous.

Lazy

I was relying on one platform for too long.

I stopped being creative and didn’t really feel the need to explore different marketing channels.

Ever since I quit twitter, I started really working on my marketing funnel, different acquisition strategies and new channels.

Dangerous

There had been a lot of stories of platforms shutting down, permanently banning or removing accounts.

If I want to sleep well (everyone does), I need to make sure I have multiple sources of high quality traffic to my business.

3/ Distraction

Because of the algorithmic nature of social media, twitter has always been occupying a large space in my mind.

• “I should really post something today.”

• “If I stop engaging with all those profiles they will no longer support me.”

• “What should I post about today?”

• “My post is not getting enough likes and comments, my business is doomed.”

I was spending crazy amount of time going through the feed to be up-to-date.

4/ No real value and proof to share

I felt that I was a scam.

• I know I’m a really good developer.

• I know I have a huge knowledge about marketing, sales, copywriting and other business related stuff.

But people need some kind of proof that you know that stuff.

• Have you built a business that is successful?

• Have you helped anyone do that?

I need to focus on that first, and come back when I have both proof and real value to share.

What am I currently working on?

Last week I’ve been:

• wrapping up a lot of client work for Launchable Studio,

• working on a “Non-technical Person's Guide to Building Technical Apps” lead magnet that I will use in my marketing funnel,

• coding “Lead Manager” tool for 25.tools (launching soon!),

• doing research work before starting a podcast (more about that next week).

Next week goals:

• learning and setting up Google ads pointing to Launchable Studio landing page,

• reaching out to founders to talk with me on my podcast.

Thank you for reading that issue, hope you found it valuable.

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Until next week,
Daniel Stuski(